Digital Marketing Course - Can your business be found on Google?

About the Event:

Break through the confusion surrounding search engine optimization (SEO) and Google Analytics in this interactive and easy-to-understand workshop. Instead of relying on a traditional slide deck, we'll explore live campaigns and various free and paid tools from Google and others. These resources will help you research and monitor website data, enabling fact-based business decisions.

SEO involves ongoing tactics and strategies that enhance a website's credibility and increase traffic over time. You will learn essential tactics to avoid getting lost in unnecessary details or wasting time and money on low-impact activities. We’ll showcase real examples of companies that have successfully improved their website rankings and organic traffic through effective SEO practices and how they measure their return on investment. Additionally, you’ll learn the best practices for selecting professional SEO services and identifying potential red flags. Feel free to bring your favorite device to engage in this hands-on workshop.

Three Key Takeaways from the Presentation: 

1. Access a free test of your website to identify critical performance metrics that may be harming your SEO.

2. Learn how to use Google's free tools for local search and website data, including mobile apps.

3. Discover a method for calculating the return on investment for money allocated to an SEO campaign.

The Digital Marketing Courses are specifically designed for small business owners. These comprehensive resources will equip professionals with the tools to help their businesses thrive.

Event Location:

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