Mastering Digital Paid Advertising: A Comprehensive Digital Marketing Course on November 1

Mastering Digital Paid Advertising: A Comprehensive Digital Marketing Course on Wednesday, November 1 

SWFL Inc. is dedicated to helping businesses thrive by providing essential resources for success. Our Digital Marketing Courses are designed with the small business owner in mind, serving as a comprehensive resource. These courses equip professionals with the tools they need to boost their businesses. As we foster stronger businesses, we contribute to a thriving Southwest Florida, where both enterprises and individuals prosper.

In today's digital landscape, effective paid advertising is a critical skill for businesses and marketers. Our upcoming digital marketing course, "Mastering Digital Paid Advertising" sponsored and presented by M&M Multimedia is thoughtfully designed to equip participants with the knowledge to create, manage, and optimize paid advertising campaigns across various online platforms.

This course will start by laying the foundation of the digital advertising landscape. You will learn to distinguish between organic and paid reach and explore the many benefits of paid advertising. Next, we’ll explore the advertising platforms, including Google Ads, Facebook and Instagram Ads, Display Ads, and more. You’ll discover how to analyze these platforms effectively and define target audiences based on demographics, behaviors, and interests. And lastly, this course will teach you the art of conducting effective keyword research and implementing optimization techniques to enhance ad relevance.

Whether you're a marketing professional looking to sharpen your expertise or a business owner aiming to maximize your advertising budget, this course will empower you to navigate the digital advertising landscape with confidence. The cost to attend the course is $50, but the knowledge attendees will leave with prove to be far more valuable. To register, head to swflinc.com/events.

About SWFL Inc.   

SWFL Inc is the region’s only Five-Star Accredited Chamber of Commerce serving businesses in Lee, Collier, and Charlotte County. Our services are designed to help the Southwest Florida business community connect through networking, advertising opportunities, and educational workshops. Contact us today to sign up for your free membership.