Business Owners Sharing Solutions:
Converting Content to Customers

Virtual Event
Tuesday, September 29, 2020
9:30 AM - 10:45 AM

About The Event

Did you know? Content marketing brings in three times as many leads as traditional marketing and costs 62% less. (Source: The Ultimate Guide to Content Creation)

Learn how to use your industry knowledge to create content, what kinds of content your audience will respond to, and how to share it at our Sept. 29 BOSS panel!

The first hour of the program is panel Q&A led by our team. Then you will have the opportunity to discuss the topic in breakout rooms. The remaining time you will get a chance to engage with our panelists and directly ask questions before each panelist shares their closing thoughts.

Business Owners Sharing Solutions (BOSS), presented by Suncoast Credit Union, is a professional development program based on specific needs from our members and community.

Refunds will not be provided, but tickets are transferable with 72 hours in advance.

Event Timeline

9:30 AM - Welcome & Introductions

9:45 AM - Panel Q&A

10:30 AM - Breakout Discussions

10:40 AM - Closing Remarks

10:45 AM - Event Concludes

About The Speakers

Darcy Eikenberg, PPC

Darcy’s work has always been focused on helping leaders and high-performing professionals manage their companies & their careers during times of constant change. Her strategies generate more clarity, confidence, and control—plus, they provoke a bit of courage to help handle our complex lives at work.

Her clients include leaders and teams from global companies such as The Coca-Cola Company and Microsoft, as well as local organizations including the Everglades Wonder Gardens, Vi at Bentley Village and Flightdocs. Darcy is the author of “Bring Your Superpowers to Work: Your Guide to More Clarity, Confidence and Control,” and has been quoted in the Harvard Business Review and Forbes among others. She serves on the boards of SWFL Inc., the Bonita Springs Assistance Office, and the Northwestern University alumni club of Naples.

Kirsten O'Donnell, MBA

Communication has been the cornerstone of Kirsten O’Donnell’s career path, from her time as a college speech professor, a television sports reporter and anchor, and as an award-winning public relations and marketing professional. As Director of Marketing at CONRIC, she channels these varied experiences into her work developing, implementing, and measuring strategic communications and marketing campaigns.

Her experience includes positions at Goodwill Industries of Southwest Florida, the City of Fort Myers, and the Area Agency on Aging for Southwest Florida. Along the way, she picked up an MBA with a concentration in marketing. In her free time, Kirsten produces and co-hosts the “Florida Freakshow” podcast with her husband, Cory, and serves as a commission-appointed member of the Lee County Community Action Agency. On weekends, you can often find her at the Cape Coral Animal Shelter, where she gets her weekly dose of cuteness volunteering as a cat cuddler.

Sue "Pinky" Benson

Sue “Pinky” Benson is a licensed Florida REALTOR with the RE/MAX Realty Team. She has a passion for real estate and social media marketing. A former broadcast journalist and Realtor in Tampa, Pinky relocated to Naples more than five years ago with her husband, Josh, who is now part of her local RE/MAX Realty Team to bring the best service in Naples, Fort Myers, Cape Coral, and Marco Island.

Pinky enjoys sharing her practical knowledge about social media tools such as Facebook Live, Instagram Stories and BombBomb video email system. In fact, she’s a three-time winner of BombBomb’s Real Estate Agent Video Influencer Award from 2017 to 2019. Because of her industry know-how, she has been sponsored by mortgage companies and real estate brokers nationwide to present classes. She has also been featured in various publications, news segments, and podcasts across the country.

Presenting Sponsor

At Suncoast, we pride ourselves on being different. Everything we do is with our members in mind, from our lower rates on loans to our many free services. We’re committed to giving back to the community and providing excellent service to meet all your financial needs. Although we offer virtually the same products and services as banks, we’re very different in key ways. See for yourself the credit union difference.

Event Sponsors

The NCH Healthcare System is one of the most progressive in the country. More than just a couple of hospitals, the NCH Healthcare System is an alliance of more than 700 independent physicians and medical facilities in dozens of locations throughout Collier County and southwest Florida . Not only do we offer advanced comprehensive care, we embrace new, effective ideas in medical care and healing.

We focus on educating and encouraging business owners to understand the financial management of their business and the impact the numbers have on their profitability. Building their financial self-confidence is the key to our approach. We provide QuickBooks set up, training, problem resolution and accounting support while focusing on best business practices.

Register Today

Registration will close Friday, September 25 at 5 PM. Zoom Link will be emailed Monday, September 28 by 5 PM

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